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Sekai isn't inflating the costs they list by much, it is actually pretty expensive to localize games. It doesn't look like Sekai can fund large projects on their own, so using Kickstarter is the right thing to do. But what they've shown is that Kickstarter is a powerful vehicle for driving interest, and getting people on board before, rather than after release.
An interesting thought experiment is to consider where Sekai would be if they didn't use Kickstarter. Would World End Economica be as profitable if sold directly as it's kickstarter did? Would Hourglass of Lepidoptera get so many buyers if they went directly to steam? Even Clannad, would it do 8000-10000 sales at $40 a pop on steam to put it in line to where the kickstarter is likely to end up at? Would Planetarian have not faded quickly to obscurity if they had gone through Kickstarter? I don't know for sure, but my guess is that all their games will bring in more money on Kickstarter than they would without.